The Sobering Math: Where Your Money Really Goes

Yesterday, we exposed what your addiction costs you. Today, we reveal who’s getting rich off your struggle—with charts that’ll make you rethink every sip.


1. Big Beer’s Billion-Dollar Bonanza

Anheuser-Busch InBev (Budweiser, Stella, Corona)

YearRevenueNet ProfitStock Price + Dividends
2023$57.8B$7.7B+18%
2022$54.3B$6.5B+4%
2021$46.9B$4.6B+22%
2020$42.3B$1.4B*-30% (*Covid dip)
2019$52.3B$9.2B+27%

CEO Pay: Brendan Whitworth – $22.6 million/year
(Source: 2023 SEC filings)

Molson Coors (Coors Light, Miller Lite)

YearRevenueNet ProfitStock Price + Dividends
2023$11.7B$1.2B+32%
2022$10.7B$819M+12%
2021$9.8B$672M+41%
2020$9.7B$131M*-15% (*Covid dip)
2019$10.6B$1.4B+19%

CEO Pay: Gavin Hattersley – $14.8 million/year

“Woe to those who add house to house and join field to field until there is no room left for anyone else.” —Isaiah 5:8


2. Big Wine’s Uncorked Greed

E. & J. Gallo Winery (America’s #1 Producer)

  • 2023 Revenue: $5B (privately held, avoids SEC scrutiny)
  • Owners: The Gallo family (net worth $11.3 billion)

Constellation Brands (Robert Mondavi, Kim Crawford)

YearRevenueNet ProfitStock Price + Dividends
2023$9.3B$1.5B+24%
2022$8.4B$1.1B+17%

CEO Pay: Bill Newlands – $19.1 million/year


3. The Temple Moment

Jesus didn’t just dislike money-changers—He overturned their tables and drove them out with a whip (John 2:15). Why? Because they exploited the vulnerable in God’s house.

Ask yourself:

  • Are today’s alcohol giants any different?
  • Is your $5,000/year habit funding CEOs who’d laugh at your DUI mugshot?

“You cannot serve both God and money.” —Matthew 6:24


4. Your Escape Plan

If AA Failed You:

  • Draft a truce (not surrender):
    • Set physical limits (e.g., no back-to-back drinking days)
    • Use faith as your sponsor (pray before cravings hit)
    • Redirect alcohol funds to debt payoff or family experiences

If You’re Still Drinking:

  • Calculate your annual spend using yesterday’s tables
  • Ask: “Would I hand this cash to a CEO who profits from my pain?”

Final Warning

Every case of beer you buy = $1.20 profit for AB InBev
Every bottle of wine = $3.50 for Constellation Brands

Subscribe to learn how to:

  • Break free from addiction’s economic trap
  • Negotiate your Jesus-backed truce
  • Starve the billion-dollar beasts feeding on your struggle

P.S. Comment below: What’s the most you’ve spent on alcohol in one night? (I’ll go first: $400.00 for the VIP bottle service at club.)

P.S.S. Part three tomorrow, what hidden costs are associated with your alcoholism.

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Find Peace in the Struggle. There is a Path Forward.

Are you a Christian who feels trapped, ashamed, or exhausted by your relationship with alcohol? You believe in grace, but you only feel guilt. You want freedom, but the paths of strict abstinence or uncontrollable drinking both seem like a lonely, uphill battle.

This is a place of hope, not of judgment. Welcome to Grateful Truce.

We are a dedicated Christian ministry that serves believers struggling with alcohol. Our mission is to offer a compassionate, biblically-grounded path to a sustainable peace—a “Truce.” We provide free, daily resources that focus on grace, community, moderation, and practical steps, helping you move from a cycle of shame to a life of purpose and freedom in Christ.

This ministry, and all we do here, is dedicated to serving Jesus Christ, whose power is made perfect in our struggles and whose grace meets us in our acceptance.

Take the First Step Toward Your Truce Today.
It’s free, it’s practical, and it’s delivered straight to you.

[ I NEED THIS HOPE. SEND ME THE FREE STARTER KIT ] (Coming Soon!)

(Your free kit includes: [“The ‘First Steps to a Truce Guide,” “3 Key Bible Verses for the Struggle,” “A Prayer to Start Your Day”])